Appointment setting for cybersecurity providersMeet the businesses that know they need to tighten up.
We find businesses where security has become a real question, start the conversation, and book qualifying calls or meetings with the people who own the problem. You only pay for the ones that happen.
Free and quick, no sign-up. We read your website's public pages and show you who we'd book you in with. What's in a meeting plan?
We're based in Sydney and book calls or meetings for businesses in Australia, the US, the UK, New Zealand and beyond.
Who we'd book you in with
You run an MSSP, a security consultancy or a specialist practice: assessments, managed detection and response, awareness training, incident response, or a mix. Your buyers rarely go looking until something forces the issue, so reaching them at the right moment is most of the work. That's the part we take on.
The people we'd aim to book you in with own security at businesses without a large in-house security team. For example:
- Owners and chief executives of mid-sized businesses where security has landed on their desk
- IT managers who are stretched across everything and know security needs more attention
- Finance leads who handle insurance renewals and supplier contracts
- Operations and compliance managers in finance, health, legal and professional services
- Managed IT providers who'd rather partner on security than build it themselves
Why they'd take the call
- A cyber insurance renewal asked questions they couldn't answer with confidence.
- A client or a larger customer sent a supplier security questionnaire.
- A customer or partner has asked where they stand against a framework like the Essential Eight or SOC 2, and they aren't sure.
- A phishing attempt, a compromised account or a near miss has the leadership team paying attention.
- Their board or owners want a clear picture of the risk, not a list of tools.
How it works
- Lead generation and enrichment
- Prospecting
- Cold calling and email
- Follow-ups
- Qualification
- Booking
We research businesses that match your criteria and find the right person at each one. Then we start the conversation with messaging you approve, follow up, check each interested prospect against what we agreed, and book the ones who qualify into your calendar, with a brief before every call or meeting.
What counts as qualified
- The business is a size and sector you serve
- The person on the call or meeting is responsible for security, IT or the budget for it
- There's a live reason to talk, like a renewal, a questionnaire, a project or a recent incident
- They've agreed to a conversation about their security, not just to receive a report
- They're not already a client of yours or in your pipeline
Examples only. We agree the exact criteria with you before we start, because every business is different.
What you get before every call or meeting
- Who they are: the business, its sector, size and locations
- Who's coming, their role and who else has a say
- What prompted the conversation, in their words
- What they've told us about their current setup and providers
- What they want to get out of the call or meeting, and the format
- Business
- Financial planning practice with one office
- Attending
- Operations manager, with the managing director joining for the second half
- Why now
- Their insurer's renewal questionnaire flagged gaps they can't answer
- Current setup
- IT handled by a small local provider; no dedicated security service
- Wants to cover
- What a security review involves, and how ongoing monitoring would work
- Format
- Video call
What you pay
Pay for what happens
One flat price per qualifying call or meeting that actually takes place, agreed before we start. No-shows are never charged.
No retainer, no lock-in
Nothing for research, outreach or replies, and you can stop whenever you like.
A brief every time
Before each call or meeting you get who they are, what they need and why they said yes.
Is this a fit for you?
A good fit if
- You have capacity to run assessments or onboard new managed security clients
- You can explain your services in plain language to non-technical decision-makers
- Someone senior can run a first conversation and follow up promptly
Probably not yet if
- You only take on work through formal tenders
- Your offer is still being defined and pricing changes deal by deal
What we can and can't promise
We can
- Book qualifying calls or meetings with people who own security decisions
- Pass on the context that prompted each conversation
- Only charge for the ones that actually take place
We can't
- Assess anyone's security, comment on their risks or give security advice on your behalf
- Use scare tactics or make claims about threats you haven't approved
- Promise that a prospect signs, or a set number of calls or meetings each month
What we'd need from you
- The services you want to lead with, and the outcomes you can stand behind
- The sectors and business sizes you serve best
- Any partners or managed IT providers you work with, so we don't step on toes
- Current clients and open opportunities to leave alone
- Who runs first conversations, and their availability
What's in your meeting plan
Tell us your website and who you'd like to meet. We'll review it and put together a short plan for your business. It's free, and it's yours whether or not you go ahead.
- What you sell, in plain words
- The customer segments we'd start with
- The decision-maker roles we'd aim to reach
- How we'd approach your market
- Draft criteria for a qualifying call or meeting
- What we'd need from you to brief you properly
Then, if you'd like, a free call with James to talk it through and agree pricing.
Questions cybersecurity providers ask
How do you approach security without sounding like spam?
We keep it specific and calm. Outreach is built around reasons a business would genuinely want to talk, and every message is approved by you first. No fear-based claims.
Can you reach managed IT providers as partners?
Yes. If you'd like to grow through MSP partnerships, we can target those businesses separately from end clients and brief you accordingly.
Will you talk about a prospect's vulnerabilities?
No. We don't assess, scan or comment on anyone's security. We find out why they want to talk and pass that on. The expertise is yours.
We sell to regulated sectors. Can you work within that?
Tell us the sectors and any rules on how you approach them, and we'll build the campaign around them. We agree the messaging with you before anything goes out.
What does the meeting plan cost?
Nothing. The meeting plan and an introductory call with James are both free. You only pay once we're booking qualifying calls or meetings for you, at a price agreed before we start.
Do I have to book a call to get my plan?
No. We'll send your plan either way. The call is there if you want to talk it through.
Useful guides
- How to describe your ideal client for appointment setting
A one-page worksheet for describing your ideal client so someone else can find them: the business, the people, why now, who to leave alone, and how to test it.
- From booked call to sales conversation: a practical handoff guide
How to turn a booked call or meeting into a useful sales conversation: what should reach you beforehand, how to open, leaving with a next step, and closing the loop.
- Are you ready for appointment setting? A readiness checklist
A short checklist to work out whether booked sales calls or meetings would turn into work for your business now, and what to sort out first if they wouldn't.
Get your meeting plan
- RequestPop in your website and tell us who you'd like to meet. It takes a couple of minutes.
- PlanWe review your request and send you a meeting plan for your business.
- TalkIf it looks right, have a free call with James to agree the details and the price.