Privacy Policy

1. Information we collect

We may collect personal information including:

• your name;
• business name;
• job title;
• work email address;
• phone number;
• website URL;
• business location or service area;
• information about the products or services your business sells;
• information about the types of customers or businesses you want to reach;
• communications you send to us;
• booking and meeting information;
• billing and payment-related information;
• website usage information, such as IP address, browser type, device information and pages viewed.

Where we provide outbound appointment-setting services, we may also collect publicly available professional or business contact information relating to prospective business customers.

This may include names, job titles, business contact details, company information and other professional information obtained from publicly available sources, business websites, directories, databases or service providers.

2. How we collect information

We may collect information:

• directly from you when you submit a form, contact us or book a call;
• through our website;
• through publicly available business sources;
• from third-party data and technology providers;
• through customer relationship management, analytics, outreach, scheduling and payment platforms;
• from our clients where information is required to provide our services.

If you enter a website URL into our website, we may analyse publicly available information from that website to understand your business and assess whether our services may be suitable.

3. How we use your information

We may use personal information to:

• provide and improve our services;
• assess potential clients and applications;
• understand a business, its customers and its target market;
• identify and research potential business prospects;
• conduct B2B outreach and appointment-setting campaigns;
• personalise business communications;
• arrange calls and meetings;
• communicate with clients and prospective clients;
• process payments;
• provide customer support;
• monitor and improve website performance;
• prevent misuse, fraud or security issues;
• comply with legal and regulatory obligations.

We do not sell personal information as a standalone product.

4. Business outreach

GoodYarn provides business-to-business lead generation and appointment-setting services.

As part of these services, we may use publicly available professional contact information to contact individuals in their business or professional capacity where we reasonably believe the communication is relevant to their organisation or role.

Recipients can ask us to stop contacting them at any time by replying to the relevant communication or using an available unsubscribe mechanism.

We will take reasonable steps to honour opt-out requests.

5. Disclosure of information

We may disclose personal information to third parties where reasonably necessary to operate our business or provide our services.

These may include:

• website hosting providers;
• CRM and database providers;
• communication and outreach platforms;
• scheduling providers;
• analytics services;
• payment processors;
• automation and artificial intelligence providers;
• data enrichment and business research providers;
• professional advisers;
• contractors and service providers assisting GoodYarn.

We may also disclose information where required or authorised by law.

Some third-party providers may process or store information outside Australia.

6. Artificial intelligence and automated processing

We may use artificial intelligence and automated systems to assist with tasks such as:

• analysing business websites;
• researching companies;
• organising and enriching business information;
• generating or personalising outreach;
• qualifying potential leads;
• assisting with internal workflows.

These systems may process information submitted by users or publicly available business information.

We aim to use these systems responsibly and maintain appropriate human oversight where appropriate.

7. Payments

Where payments are processed through a third-party payment provider, GoodYarn generally does not store complete payment card details.

Payment information is handled by the relevant payment processor in accordance with its own privacy and security practices.

8. Cookies and analytics

Our website may use cookies and similar technologies to understand how visitors use the website, maintain functionality and improve our services.

You may be able to disable cookies through your browser settings, although some website functionality may be affected.

9. Storage and security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

We retain information only for as long as reasonably required for our business, legal, compliance or operational purposes.

10. Access and correction

You may contact us to request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete or outdated.

We may need to verify your identity before responding to a request.

11. Opting out

You may opt out of marketing or business development communications at any time.

You can do this by:

• using the unsubscribe option in a message, where available; or
• replying and asking us not to contact you again.

We may retain limited information necessary to record and respect your opt-out request.

12. Australian privacy laws

Where applicable, we handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

Other laws, including Australian electronic communications and marketing laws, may also apply to our activities.

13. Third-party websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content or security of third-party websites.

14. Changes to this policy

We may update this Privacy Policy from time to time.

The latest version will be published on our website with an updated effective date.

15. Contact us

If you have questions, concerns or requests relating to privacy, you can contact: