Appointment setting for B2B software companiesFill your demo calendar with people who have the problem you solve.
We find businesses that fit your ideal customer profile, start the conversation, and book qualifying calls or meetings with the people who'd use and buy your product. You only pay for the ones that happen.
Free and quick, no sign-up. We read your website's public pages and show you who we'd book you in with. What's in a meeting plan?
We're based in Sydney and book calls or meetings for businesses in Australia, the US, the UK, New Zealand and beyond.
Who we'd book you in with
You sell software to businesses: maybe operations, finance, field service, compliance, sales or something more specialised. You may have a product people love once they see it, and too few of the right people seeing it. We book first conversations so your sales team can spend its time demoing and closing.
Who we'd book you in with depends on your product. Usually it's the person who feels the problem and the person who signs off. For example:
- Operations managers running processes on spreadsheets and email threads
- Finance managers and financial controllers who own reporting and approvals
- Owners and general managers of businesses that have outgrown their tools
- Department heads in the function your product serves
- IT managers who need to approve or integrate a new system
Why they'd take the call
- A process that worked at ten people is breaking at fifty.
- Their current system's renewal is coming up and they're not happy with it.
- They're opening a new site, adding a team or taking on a new kind of work.
- Reporting takes days of copying between systems every month.
- A new manager has arrived with a mandate to fix how things are done.
How it works
- Lead generation and enrichment
- Prospecting
- Cold calling and email
- Follow-ups
- Qualification
- Booking
We research businesses that match your criteria and find the right person at each one. Then we start the conversation with messaging you approve, follow up, check each interested prospect against what we agreed, and book the ones who qualify into your calendar, with a brief before every call or meeting.
What counts as qualified
- The business matches your ideal customer profile: sector, size and setup
- The person attending feels the problem or owns the budget, as agreed with you
- They have a current problem or project your product addresses
- They've agreed to a conversation or demo, not just to receive a link to sign up
- They're not an existing customer, an open trial or an active deal
Examples only. We agree the exact criteria with you before we start, because every business is different.
What you get before every call or meeting
- Who they are: the business, its size and how it works today
- Who's coming and their role in the decision
- The tools or process they use now, as far as they've said
- What's prompted the conversation and any timing, like a renewal date
- What they want to see, and whether it's a call or a demo
- Business
- Property maintenance company with a growing field team
- Attending
- Operations manager, with the owner joining for the demo
- Current setup
- Jobs tracked in spreadsheets and a shared calendar
- Why now
- Missed and double-booked jobs as the team grows
- Wants to see
- Scheduling, job tracking and how invoicing would connect
- Format
- Video demo
What you pay
Pay for what happens
One flat price per qualifying call or meeting that actually takes place, agreed before we start. No-shows are never charged.
No retainer, no lock-in
Nothing for research, outreach or replies, and you can stop whenever you like.
A brief every time
Before each call or meeting you get who they are, what they need and why they said yes.
Is this a fit for you?
A good fit if
- You have a clear ideal customer profile, even a rough one
- Someone on your team can run demos and follow up quickly
- Your product is ready for new customers to sign up and onboard
Probably not yet if
- You sell mainly to consumers or through self-serve sign-ups only
- You're still working out who the product is for
What we can and can't promise
We can
- Book qualifying calls or demos with people who match your ideal customer profile
- Brief you on their setup and what they want to see
- Only charge for the ones that actually take place
We can't
- Demo your product, quote pricing or answer technical questions on your behalf
- Make claims about features, integrations or results you haven't approved
- Promise that a prospect signs, or a set number of calls or meetings each month
What we'd need from you
- Your ideal customer profile and the problem you solve best
- The markets you sell in, and whether you sell remotely
- Who in a business usually buys, and who uses it
- Current customers, trials and active deals, so we leave them alone
- Who runs demos, and their availability
What's in your meeting plan
Tell us your website and who you'd like to meet. We'll review it and put together a short plan for your business. It's free, and it's yours whether or not you go ahead.
- What you sell, in plain words
- The customer segments we'd start with
- The decision-maker roles we'd aim to reach
- How we'd approach your market
- Draft criteria for a qualifying call or meeting
- What we'd need from you to brief you properly
Then, if you'd like, a free call with James to talk it through and agree pricing.
Questions B2B software companies ask
Do you book demos or discovery calls?
Whichever you prefer. Some teams want a short discovery call first; others go straight to a demo. We agree it with you before we start.
Our product suits several kinds of business. Where do you start?
Your meeting plan suggests the segments to start with, based on who you serve best. We can test a few and lean into the ones that work.
Can you sell internationally?
Yes. We book calls or meetings for businesses worldwide, including Australia, the US, the UK and New Zealand. Tell us which markets you're after and we'll plan around time zones.
Will you talk about our features?
Only in the words you approve. We describe the problem you solve and why it's worth a conversation. The demo is yours.
What does the meeting plan cost?
Nothing. The meeting plan and an introductory call with James are both free. You only pay once we're booking qualifying calls or meetings for you, at a price agreed before we start.
Do I have to book a call to get my plan?
No. We'll send your plan either way. The call is there if you want to talk it through.
Useful guides
- How to describe your ideal client for appointment setting
A one-page worksheet for describing your ideal client so someone else can find them: the business, the people, why now, who to leave alone, and how to test it.
- From booked call to sales conversation: a practical handoff guide
How to turn a booked call or meeting into a useful sales conversation: what should reach you beforehand, how to open, leaving with a next step, and closing the loop.
- Are you ready for appointment setting? A readiness checklist
A short checklist to work out whether booked sales calls or meetings would turn into work for your business now, and what to sort out first if they wouldn't.
Get your meeting plan
- RequestPop in your website and tell us who you'd like to meet. It takes a couple of minutes.
- PlanWe review your request and send you a meeting plan for your business.
- TalkIf it looks right, have a free call with James to agree the details and the price.